The hill is bloody steep, you look up & your looking at the sky, you look down & you can see for miles, as far as the mountains in the distance in fact. Stood at the top you are on the edge of a more or less sheer drop, the ground falls away from you & every year on the last Monday in May at 12 noon sharp a group of twenty or so men throw themselves down Coopers hill after a 3.5kg double Gloucester cheese thrown by the Master of Ceremonies. There are ladies & children's races, the childrens & those less brave to do the other's being 'uphill' races. Needless to say they don't get that far up the hill!!
The blokes in the striped shirts at the bottom are there to catch/be cannoned into by the ones that can't stop, as are the straw bales. The cheese has been known to bounce a little too much though, it flew off course & knocked somebody out one year & has bounced into the onlookers at the bottom. So far as I know nobody has died doing it, just had broken bones but considering what they do the breaks are few & far between.
This picture from the Ribena country calendar is probably the best one to give you some idea of the steepness, the steepness is real, not enhanced at all.
It's a mad much loved ancient local tradition, enjoy the video below of people throwing themselves down Coopers hill all in pursuit of a lump of Double Gloucester :o)